Ulta Beauty

Every visit to Ulta has been a great experience. The staff always greets you with a smile and real willingness to help — whether I stop in after a workout or all glammed up, the service is the same. They know the store like the back of their hand and often walk with me like a personal shopper to find what’s in my app cart. The team is knowledgeable, the store’s clean and organized, and checkout is quick since they keep multiple registers open. If something’s not in stock, they’ll offer to order it on the spot. It’s rare to find that level of service and consistency these days — this Ulta really has it together. Update: 2025 Holiday sets are rolling in

The staff was very helpful in helping us find gifts for the family. They actually took the time to explain and answer our questions about different items across the store. The cleanliness and attention to detail did not go unnoticed. This was my first time coming into a Ulta location so I was surprised to see things for men. I'm sure my coworkers will come back. Two thumbs up.

They had a cancellation and were able to work me in when I was in a pinch! I was so thankful to Sarah who was able to do something easy with my hair as well as makeup! Everything went smoothly and I was able to trust her opinion without much question. I was truly appreciative of the work they were able to do and the fact that they could get me in even if it was just because of a cancellation!

Dear Ulta Just wanted to let you know about my shopping trip Saturday. I am not familiar with your store. But I know my daughter in law loves you and recommended you. On Saturday, I started not in one of your competitors, but in two of your competitors stores. While in each of them, no one spoke with me. The first store was not busy. But no one approached me. The second store was busier but even tho the store associates walked past me, no one smiled or even greeted me. So I decided to try Ulta. I walked around looking for someone to say anything to me. And they did not. I walked to a beauty area because I really wanted to spend whatever it would take to change all of my makeup. I was in the mood to spend my hard earned money on myself. Ten minutes into the store, Yelena approached me and my daughter and asked if I was looking for something special. I was quite surprised that Yelena said anything considering what had been happening at each of the stores. I asked if she was serious .... Did she really want to help me? I explained why I was so disappointed. For the next thirty minutes, Yelena took the time to give me the time needed to make me want to spend my money with you. I've been in retail sales for 44 years. I would guess that your young associates are working with you because they love make-up. Please tell them we want to love it too...but we need help. Please ask your young associates to smile at someone they don't know. And at the least, could they please say hello within 60 seconds of me being in your store? I intended -- and did -- spend money because Yelena did all of this. I did thank her over and over. But I felt you should know what she did and how she made my day. Thank you for hiring her! I'm thankful I was able to have her help me. The pic is of Yelena putting make up on my three-year-old granddaughter. ❤️

I feel like this store scammed me. They pressured me into signing up for what I thought was just a rewards program, but it turned out to be a credit card. They never clearly explained that it was a credit card, and I only realized after the fact. Very misleading and dishonest — customers deserve transparency.